About Us...

Our dogs...

Over the years, I’ve mostly had hunting dogs or mixes—many of them rescued from tough situations.
My love for canine training grew over time, but everything changed with Laila and Axel—two beautiful Irish Setters who filled my life with love and adventure. Sadly, in 2024, they both passed away from natural causes. The pain was immense, but life has a special way of surprising us.

Olivia & Hailey: The New Beginning

Soon after, Olivia and Hailey came into our lives. Olivia, an Italian scent hound rescued from hardship, and Hailey, a Hungarian Vizsla born on the very same day Laila left us. Two incredible souls, full of love and sweetness—until they catch a scent.

Because yes, they’re hunters at heart. And when their instinct kicks in, there’s no treat, no hot dog, not even a burger that can stop them. They just... go.

The Spark That Lit WAGÖ

More than once, they’ve escaped unexpectedly—a leash slipping from my hand, the trunk opening at the wrong time... and every time, panic. Sure, I use a tracker in open spaces, but the real question was:
How can I always have something safe, comfy, and unintrusive that helps bring them home fast?

Tags fall off. Harnesses slip. What I needed was a collar they could always wear—secure, lightweight, and tough.

That’s how WAGÖ was born. We designed a collar built for constant wear, made from high-quality, hypoallergenic, and durable materials. It stays on through all their adventures, but if they ever get stuck, it’s built to release with just enough pressure to keep them safe—yet stay in place during normal play and movement.

In the name of every dog lover who wants an extra layer of protection and peace of mind...
Here’s WAGÖ: the only collar your best friend can wear 24/7.

🐶✨ Because love for our dogs isn’t something you measure.
It’s something they wear. Always.

Our mission

At WAGÖ, we have one clear goal: to make every dog safer—without compromising their freedom or comfort.

🐶 A Collar That’s a Safety Guarantee
We believe a collar isn’t just an accessory—it’s a key part of keeping your dog safe. That’s why we designed one that can be worn 24/7, without discomfort, without risk, and without compromise.

🔬 Innovation Meets Quality
Each WAGÖ collar is crafted with durable, hypoallergenic, and lightweight materials, because a dog’s well-being also depends on what they wear every day. Our smart safety system is built to release only when truly necessary, offering ultimate protection in emergency situations.

🛠 Real Solutions for Real Needs
WAGÖ was created not just as a product, but as an answer to a real-life problem: giving dog owners peace of mind, knowing that if their pup goes missing, there’s a reliable way to bring them back safely.

🌎 A Safer Future for Every Dog
Our mission doesn’t stop here. We’re committed to continuous innovation, creating solutions that improve the lives of dogs and their humans—always with a focus on quality and sustainability.

Because loving a dog also means protecting them.
And with WAGÖ, protection and freedom go paw in paw. 💙

Our vision

At WAGÖ, we believe every dog deserves the best in freedom, safety, and comfort—without compromise.
Our goal is to create products that are more than just accessories—they’re real solutions for those who see their dog as a true life companion.

🌍 A world where every dog is safe—everywhere, always.
We envision a future where no dog ever gets lost, and every owner can feel at ease knowing their four-legged friend is always traceable—without sacrificing their freedom to roam.

💎 Quality & Innovation for Canine Well-being
Our mission is to design collars and accessories that blend style, durability, and smart design—made with safe, lightweight, hypoallergenic materials your dog can wear comfortably 24/7.

🐕 More than a collar—a promise
WAGÖ was born from love and the understanding that dogs are led by instinct, often taking them far from us. Our collar is designed to never break the bond between you and your dog—it’s a simple solution that keeps you connected, always.

🚀 Innovating to Improve Life for Dogs (and Their Humans)
We're not stopping at the first milestone. We aim to keep innovating and developing new products that make life with your dog safer, happier, and more worry-free.

Because loving a dog also means protecting them.
And we’re proud to be part of that mission.

🐶 WAGÖ – The collar your dog can always wear.